Question 1

What is the Brand House?

Accepted Answer

The Brand House is my signature framework for visualizing and building a business identity. It moves beyond "just a logo" to treat your brand as a living space. It is a way to see how your strategy, visuals, and values connect to create a place where your customers feel they belong.

Question 2

The Concept

Accepted Answer

The Brand House is a strategic framework used to visualise a business as a three-dimensional space rather than a flat image. Most businesses instinctively reach for a logo first, believing it is the brand. In this theory, the logo is merely the Front Door. While it serves as the vital first impression, a "welcome mat" that studies show is judged in a tenth of a second, it cannot hold up a business on its own.

The Brand House theory shifts the focus from "how you look" to "how you live," ensuring that what lies beyond the door is as intentional as the emblem on it.

The Theory: Building from the Ground Up
 • The Unseen Foundations (Purpose & Story) A brand’s strength isn’t in its walls; it’s in the ground beneath them. Foundations are your "why", the personal experience, the origin story, and the non-negotiable principles that guide you. Today’s consumers are "belief-driven"; they don’t form bonds with logos, they form bonds with meaning. Without these foundations, even the most beautiful design feels hollow.
 • The Architecture (The Structure of Service) Just as a home has distinct rooms, a kitchen for gathering, an office for focus, your business has different services. The theory ensures these "rooms" are connected by a shared DNA. Whether a client is in your "entry-level" room or your "premium" suite, the atmosphere, quality, and brand promise remain consistent.
 • The Interior Atmosphere (Visuals & Voice) Design is communication without words. The colours on the walls and the "voice" in the halls (your copy) create an emotional refuge. This is where psychology meets aesthetics. We use market research to ensure the "décor" of your brand doesn't just look good, but resonates with the specific "guests" you want to invite in.
 • The Hospitality (The Human Element) A house becomes a home through the "little details", the handwritten note, the intentional follow-up, and how you handle the "cracks in the floorboards" (mistakes). This theory embraces imperfection. Handling flaws with transparency and grace is what turns a transaction into a lasting friendship.
The Goal To move a business from being noticed to being remembered. A door can be admired, but a home is where people belong. My goal is to help you build a brand that people want to step inside, live within, and return to again and again.

Question 3

What is the biggest misconception about your logo?

Accepted Answer

Your Logo is the front door. It is the entry point and the first impression, often made in just a tenth of a second.
 • Why it matters: A great door invites people in. It signals your quality and style instantly. But remember: while the door gets them inside, the rest of the house keeps them there.
 • This is a big misconception in branding where people believe their logo is their brand, but a logo is merely a symbol, your brand is how you make your customers feel, the way you tell your story and communicate through visuals and design.

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Business Info

Based in the Heart of the Lake District. Partnering with brands across the UK.

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Looking For A Quote?

Business Info

Based in the Heart of the Lake District. Partnering with brands across the UK.

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Explore recent work