Hospitality Signage

The Lake View Garden Bar is a premier Cumbrian venue, nationally recognized as the 'Best Beer Garden in the UK'. While the core brand identity was in place, the challenge was ensuring the physical execution across the site matched this prestigious reputation and the stunning natural environment. Working in collaboration with the client's lead designer, my focus was on the redesign majority of on-site signage and the creation of bespoke illustrations. This project was a focused exercise in tactical brand deployment, ensuring the physical environment visually communicated the venue's high quality, cohesive aesthetic, and award-winning status, replacing outdated styles with modern, impactful visual communication.