King Frank Cafe

King Frank was conceived as a new community hub in the heart of Stoke Newington, London. The core objective was twofold: to establish the café as a truly inclusive social space catering to a diverse range of ages and demographics, while simultaneously creating a visual brand powerful enough to compete directly with the area's proliferation of highly stylized, minimalist, and trendy coffee shops. The strategy centered on developing an identity that felt welcoming, established, and authentic, avoiding the sterile feeling of over-minimalism while still signalling quality and modernity.