Little Cloud Bookkeeping

Little Cloud Bookkeeping provides crucial financial services, Bookkeeping, Payroll, Self-Assessment, VAT, and MTD, but recognised the strategic need to differentiate itself from the traditionally stiff and corporate finance industry. The core opportunity was to brand the client experience, not just the service. The project's mandate was to completely step away from conventional financial aesthetics and create an inviting, relaxing, and approachable brand environment. The goal was to visually communicate the seamless, stress-free process the client provides, making something often perceived as stressful feel smooth and manageable.