The Welsh Home Dresser

The Welsh Home Dress required a sophisticated brand identity that could serve two distinct but complementary functions: high-impact property staging (B2B) for the real estate sector and bespoke interior design (B2C) services for private homeowners. The core strategic challenge was creating a cohesive identity that felt professional enough for developer partnerships yet personal and inspiring for individual clients. The visual solution centered on a "Modern Vintage" aesthetic, balancing heritage and contemporary style, with a strong emphasis on the unique Welsh location as a key differentiator and selling point.