Sea, Shore & Safety

Callum Thompson launched Sea, Shore & Safety to provide comprehensive on-the-water and shore-based marine training, covering a highly diverse range of essential services: powerboat safety, paddleboard instruction, navigation, and marine first aid. The core strategic challenge was creating a single, cohesive brand concept that could convincingly house all these disparate services, from practical powerboat handling to academic first aid, while simultaneously achieving a modern, current aesthetic that stood apart from traditional, often dated, marine industry branding. The solution required an identity that visually communicated safety and professionalism but remained versatile and dynamic.