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Brand Identity Designer . Cumbria & Lake District
The person behind your brand's new identity.
I'm Rosie, a brand identity designer based in Cumbria. I work with small businesses and entrepreneurs across the UK to create visual identities that are intentional, distinctive, and built to help your business grow.
☕ Coffee-fuelled creative
🏄♀️ Wakesurf enthusiast
🐶 Proud dog lover
🏔️ Based in Cumbria
🎓 Lancaster Uni, 1st Class
🌍 UK-wide & worldwide
- MY APPROACH
Design that's rooted in research, not just aesthetic.
I studied Graphic Design at Lancaster University and graduated with a First Class Honours degree, which set the foundation for how I approach every project: with rigour, curiosity, and a genuine commitment to understanding your business before touching a single design element.
Based in the Lake District, Cumbria, I work remotely with small businesses, sole traders, and growing brands across the UK. Whether you're just starting out or ready to elevate an existing brand, I bring the same level of care and intention to every project.
My approach isn't about chasing trends or producing generic visuals. It's about building a brand identity that genuinely reflects who you are, communicates what you do, and connects with the people you're trying to reach.
I've worked with clients in wellness, hospitality, food and drink, retail, professional services, and beyond, and I love working with businesses that care about doing things properly.
BA (Hons) Marketing & Design, 1st Class
Focus on consumer psychology, brand strategy, and design, giving me a genuinely different perspective on how and why design decisions affect customer behaviour.
50+ Brands Created. 12+ Industries Served
Founded to help UK businesses build brand identities that attract better-fit clients and support premium pricing. National client portfolio across hospitality, e-commerce, consultancy and more.
Lancashire Lass Community Member
Active member of the local business community.
Based in the Lake District
Windermere, Cumbria, working with businesses across the UK and worldwide remotely.
- WHAT I STAND FOR
The values that shape
every project
🎯
Intentional
Every creative decision has a reason behind it. I don't make choices for aesthetic appeal alone. I think carefully about what your brand needs to communicate, and I design from that place.
💬
Honest
I'll always give you my professional opinion, even if it's not what you were expecting. I'd rather tell you the truth upfront than produce work that doesn't serve your business.
🌱
Growth-focused
Your brand is a business asset. I approach every project with an eye on how it helps you attract the right clients, charge what you're worth, and show up consistently over time.
🤝
Collaborative
You know your business better than anyone. My job is to translate that into a brand that feels unmistakably you. That means listening first, creating second, and keeping you involved throughout.
- HOW I WORK
A research-led approach to brand identity design.
I don't jump straight into visuals. My process starts with understanding, which is what gives the creative work its direction and purpose.
01
Discovery
We start with a deep-dive into your business, your audience, and your ambitions. I ask the questions most designers skip, because the answers shape everything that follows.
02
Research
I look at your market, your competitors, and the people you're trying to attract. This gives us a clear picture of where your brand needs to sit and what it needs to say.
03
Strategy
Before any visuals, we agree on the direction. Your brand's personality, positioning, and tone of voice are defined so that the design has somewhere to come from.
04
Design
With the strategy in place, I develop your visual identity. Logo, colour palette, typography, and brand elements, all working together as a cohesive system.
05
Refinement
We review and refine together. You'll have the opportunity to give feedback and see your brand take shape before we finalise everything.
06
Handover
You receive a complete brand suite with everything you need to use it confidently across print, digital, and social, plus guidance on how to apply it consistently.
- BEHIND THE DESIGN
What "Strategy & Research" actually means
Strategy isn't corporate jargon. It's the part of the process that makes sure your brand attracts the right people, not just looks good. Here's exactly what happens and when.
- EXPERIENCE ACROSS INDUSTRIES
Across industries, one thing stays the same: great design works.
I've had the pleasure of working with businesses across a wide range of sectors, from wellness and hospitality to professional services and creative industries. If you're building something worth believing in, we'll work well together.
☕ Hospitality
💰 Finance & Bookkeeping
🛒 E-commerce
🎯 Consultancy
⚓ Marine Services
🏡 Holiday Accomodation
🕯️ Artisan products
📚 Publishing
🧘♀️ Wellness & Coaching
🍽️ Food & Drink
🏠 Home Interiors
🔊 Events
And More...
- FROM CLIENTS
In their own words
⭐⭐⭐⭐⭐
Rosie offered an exceptional service from start to finish. I was amazed by how well she understood my industry and what my brand needed to communicate. She was always responsive, open to feedback as well as candid about her own opinion, and the whole process felt organised and personal. I'm very happy to recommend her, in particular to fellow health professionals. Thanks Rosie!
Russell David, Dr.Russell Woodhead
⭐⭐⭐⭐⭐
I am so thankful I found Rosie. She helped me come up with an incredible brand design and logo for my start-up publishing business and was amazing at taking my notes and half-explained ideas and bringing my vision to life in a stunning way! The amount of work she put into the project was incredible and her talent shines through easily! 100% recommend to anyone looking for a high quality brand designer who will work hard to understand you and your business on a personal level!
Arya Walton, PaperWild Publishing