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- SERVICES & PACKAGES

Brand identity design for small businesses that want to stand out and win better clients.

Based in Cumbria and working with businesses across the UK, Rosie Taylor Branding creates strategic brand identities that go beyond a good-looking logo. Every package combines research, strategy and design to give your business the visual presence it deserves, and the positioning to back it up.

All packages also work for rebrands. Payment split 50% deposit / 50% on completion.

- THE PACKAGES

Choose the right package for where you are in business.

Every brand identity package is built around your specific stage of growth. Whether you're launching for the first time, scaling an existing business, or ready for a full brand transformation, there's a starting point that fits. Not sure which one? Drop me a message and I can help.

PACKAGE 01

The Brand Starter

A professional logo-led visual identity package for new businesses and start-ups that need to look polished, credible and consistent from day one, without the depth of a full strategic project.

Best for: Start-ups and small businesses that need a professional, polished visual identity without investing in a full strategy-led project. Ideal if you're launching soon and need to look the part quickly.

Brand questionnaire and discovery call

Mini brand strategy to guide the design direction

Visual direction and inspiration board

Logo suite: primary, secondary, submark and favicon

Curated colour palette with HEX, RGB and CMYK codes

Typography system with font pairing and hierarchy rules

A4 brand guideline sheet, concise one-page PDF

Full file pack: All formats, all colourways, print & digital

Timeline: 1 -2 weeks

I'll send over the full package presentation with detailed deliverables, file types and optional upgrades.

 PACKAGE 02

The Brand Identity

A strategic brand identity design package for businesses ready to look established, cohesive and premium, with the research and strategy to make sure the design actually works for your audience.

Best for: Businesses ready to move beyond a basic logo and invest in a cohesive, strategy-backed identity. Ideal for coaches, service businesses and product brands that want to attract better clients and charge higher prices.

EVERYTHING IN BRAND STARTER +

In-depth discovery questionnaire and brand strategy review

Audience profile, key customer segments with pain-point mapping

Competitor snapshot, your market position and point of difference

Bespoke illustration and icon library, brand-aligned

Custom brand pattern and texture for backgrounds and print

Comprehensive brand guidelines manual, full multi-page PDF

Premium brand mockup suite, 8–10 real-world touchpoints

Timeline: 3 -4 weeks

I'll send a full breakdown of deliverables, the revision structure, process and optional add-ons.

PACKAGE 03

The Brand House

The complete brand architecture solution, combining deep strategy, positioning, messaging and premium visual design. For businesses ready to become the authority in their industry.

Best for: Established businesses and ambitious start-ups ready for a full brand transformation. Ideal if you want complete clarity on your positioning, a premium visual identity, and a brand that feels consistent at every touchpoint.

EVERYTHING IN BRAND STARTER & BRAND IDENTITY +

Full brand strategy and messaging deck, your complete brand blueprint

Comprehensive audience psychographic profiles, mindset, motivations and pain points

Consumer buyer journey maps, every touchpoint from discovery to purchase

Competitor and trend deep-dive, exhaustive market analysis to find your white space

Positioning and messaging framework, how you stand out and what you say

Photography and social art direction guide, lighting, composition and layout rules

Expanded mockup suite, 15+ physical and digital touchpoint visualisations

Timeline: 5 - 8 weeks (scope dependant)

I'll walk you through the full strategy process, presentation structure, deliverables and timelines.

I am so thankful I found Rosie. She helped me come up with an incredible brand design and logo for my start-up publishing business and was amazing at taking my notes and half-explained ideas and bringing my vision to life in a stunning way! The amount of work she put into the project was incredible and her talent shines through easily! 100% recommend to anyone looking for a high quality brand designer who will work hard to understand you and your business on a personal level!

Arya Walton, PaperWild Publishing

Rosie is AMAZING!! Honestly could not recommend her enough. Super talented, conscientious and patient! So happy I found her ☺️

Sarah Birkbeck, Little Cloud Bookkeeping

Working with Rosie Taylor Branding has been an absolute joy for our small candle business, Little Candle Co. From day one she took the time to really understand who we are and what we stand for, capturing our brand and ethos perfectly. She has guided us every step of the way with professionalism, kindness and so much creativity. Nothing has ever been too much trouble and the passion for what she does shines through in every way. We simply can't recommend her enough - she has made our brand and truly ours.✨️

Rachel Hatton, Little Candle Co.

Rosie offered an exceptional service from start to finish. I was amazed by how well she understood my industry and what my brand needed to communicate. She was always responsive, open to feedback as well as candid about her own opinion, and the whole process felt organised and personal. I'm very happy to recommend her, in particular to fellow health professionals. Thanks Rosie!

Russell David, Dr.Russell Woodhead

Rosie really got under the skin of our business, asked great questions that helped us understand our market and then delivered a fantastic branding package. All with patience, humour and insight. I can recommend Rosie 100%

Ian Mcfegan, Langdale Cottage

Working with Rosie Taylor Branding was an exceptional experience from start to finish. From the initial conversation to the final delivery every detail was handled with creativity, strategy and care. Rosie took the time to understand the story of my business. She listened carefully to what I wanted my logo to convey and never rushed me. Thank you Rosie for creating me a logo that I am proud to share and giving me the confidence to develop my brand presence!

Anna Hampson, Anna Lea Photography

Rosie is an exceptional professional who truly cares about her clients. She is passionate, dedicated, and puts her heart into every project. From the start, she worked closely with me to understand my story and vision, creating a brand that perfectly aligns with my business. Her expertise and attention to detail resulted in a website that I absolutely love,  it’s beautiful, functional, and truly represents my brand. Rosie’s commitment to supporting her clients along the way is unmatched, and she goes above and beyond to ensure your needs are met. If you're looking for a talented, hardworking, and passionate designer to help build your website or brand, I highly recommend Rosie.

Sally Wheatley, Sally Wheatley Therapy

Well we're do I start?! Right from my first contact with Rosie I knew she was the right fit for me, so understand of my needs, knew exactly what I had in mind and as if by magic, she created my perfect website! I honestly couldn't be more pleased, nothing was too much to ask, if I needed help or any tweaks, she was right there to help me on my way. I couldn't recommend Rosie enough 🩷

Leanne Waddington, Hey There Sugar

🤔

Not sure what you are looking for?

That's completely normal, most people aren't sure. Book a free 15-minute call and I'll tell you honestly which package makes sense for your business and budget. No hard sell, ever.

Give me a call

- ADD-ONS

Build your package
your way

Every add-on can be combined with any package. The most popular combination is The Brand Identity or Brand House paired with a Wix website build — so your brand launches across every channel at once. All add-ons are quoted per project.

🌐 Wix Website Design

A custom-designed Wix website, up to 6 pages, fully responsive, and built to convert visitors into enquiries. Includes your brand applied consistently across every page.

Works with all packages

🖨️ Business Cards & Stationery

Print-ready business card design, letterheads, compliment slips, or full stationery suites. Files supplied print-ready for your chosen printer.

Works with all packages

📦 Packaging Design

Labels, boxes, bags, tissue paper, swing tags, designed to premium standard and supplied print-ready. Ideal for product-based businesses.

Works with all packages

🪧 Signage & Environmental Design

Physical brand environments, signage, wayfinding, window vinyl, menu boards, and bespoke illustration suites for hospitality and retail spaces.

Works with all packages

📱 Social Media Content Kit

Editable Canva templates for posts, stories, reels covers and highlight icons. so you can create consistently on-brand content without a designer every time.

Works with all packages

📄 Marketing Collateral

Flyers, brochures, leaflets, presentation decks, menus, price lists, branded and print-ready. Quoted per piece or as a suite.

Works with all packages

🔄️ Brand Refresh

Already have a brand but it's not quite right? A refresh modernises and refines what you have without starting from scratch. Works alongside any package for rebrands.

Works with all packages

🖼️ Extra Branded Mockups

Additional premium mockup visualisations beyond what's included in your package, great for pitch decks, social media launches, or investor presentations.

Works with all packages

✨Custom / Bespoke Scope

Need something not listed here? Get in touch and we'll build a bespoke quote tailored to exactly what your project needs, no rigid packages, just what works for you.

Anything goes, let's chat

- REBRANDS WELCOME

Already have a brand?
All packages work for
rebrands too

If your current brand no longer reflects where your business is, or it's holding you back from charging what you're worth, a rebrand works exactly the same way. Same packages, same process.

Enquire about a rebrand

- BEHIND THE DESIGN

What "Strategy & Research" actually means

Strategy isn't corporate jargon. It's the part of the process that makes sure your brand attracts the right people, not just looks good. Here's exactly what happens and when.

🏠 Purpose, Mission & Vision

A deep dive into why your business exists and where it's going. This aligns your internal culture with your external image so your brand feels authentic, not manufactured.

💎 Values & Brand Beliefs

Defining the core principles that drive your decisions and build trust with your community. These become the foundations every design decision is made against.

👥 Audience Profiles

Comprehensive psychographic profiles and pain-point mapping for your primary customer segments. We go beyond demographics, into motivations, fears, and buying behaviours.

🗺️ Consumer Buyer Journey Mapping

A detailed breakdown of every emotional and logical touchpoint from first discovery to purchase, so we know exactly where your brand needs to do its job hardest.

🔍 Competitor & Trend Deep-Dive

An exhaustive analysis of your market landscape to identify your specific "white space" for differentiation. This is how we make sure you stand apart, not blend in.

🎯 Positioning & Messaging Framework

A roadmap for how you stand out and the key pillars of what you say to customers. This ensures your visual brand and your words are always pulling in the same direction.

✍️ Tone of Voice Guidelines

A verbal identity guide defining your brand's personality, vocabulary, and writing style. So every email, caption, and headline sounds unmistakably like you.

📸 Photography & Social Art Direction

A complete art direction guide for imagery, including lighting style, composition, mood, and social media layout rules. So every photo you take feels on-brand.

Branded Mockup Suite

High-end "real-world" visualisations of your brand across physical and digital touchpoints, business cards, packaging, signage, social posts, websites and more.

- FAQ

Questions,
answered honestly

- READY TO START?

Let's find the right package
for your business

Fill in the enquiry form and tell me about your business, or book a free 15-minute call. I'll come back with honest advice and a clear quote.

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