Which package should I choose?

Brand Starter if you're just launching and need a great logo and brand essentials on a tight budget. Brand Identity if you want to look properly established and need the full picture (most popular). Brand House if you're growing fast, rebranding, or want the complete strategic foundation. Not sure? Book a free call and I'll tell you honestly.

Why is The Brand Identity a fixed price?

Because you deserve to know exactly what you're paying before you start. The Brand Starter and Brand Identity are clearly scoped packages with defined deliverables, so a fixed price makes sense. The Brand House starts from £3,000 because scope varies, I'll always give you a detailed quote before anything starts.

How do payments work?

A 50% deposit secures your start date in my diary. The remaining 50% is due on completion, before your final files are sent. I accept bank transfer in GBP. Payment plans may be available for The Brand House, just ask.

Do I need to know what I want before I enquire?

Not at all. Most people come to me with a general idea and I help them figure out the rest. All you need to start is a feel for what you're trying to achieve, I'll ask the right questions to get from there to a clear brief.

What if I want to add extras after we start?

Totally fine. Any add-ons (website, stationery, packaging, etc.) can be quoted and added to your project at any point. Many clients start with The Brand Identity and add a Wix website once they see how the brand comes together.

How many revisions are included?

Brand Starter: 2 rounds. Brand Identity: 2 rounds. Brand House: 3 rounds. Revisions are clearly defined rounds, not unlimited tweaks. Because we do thorough research and direction-setting upfront, most clients are thrilled with the first concept and revisions are minor refinements.

What's the difference between the strategy in Package 2 vs Package 3?

The Brand Identity includes a mini strategy, enough to ground the design in purpose, a basic audience understanding and a positioning statement. The Brand House goes much deeper: full psychographic audience profiles, complete buyer journey maps, exhaustive competitor analysis, a full messaging framework, and a tone of voice guide. It's a complete strategic blueprint, not just design direction.

Do you work with businesses outside of Cumbria?

Yes, I work with clients across the UK and worldwide. Everything is managed remotely with video calls, shared files and clear communication throughout. Distance has never been a barrier to great work.

Can you just do a logo?

The Brand Starter (£500) is designed exactly for this situation, a logo suite plus the essential brand elements (colour, typography, basic guidelines) to ensure it works consistently everywhere. A standalone logo with nothing else tends to create inconsistency problems quickly, so I always include the essential toolkit.

How does the Wix website add-on work?

I design your website directly in Wix, applying your brand throughout. You get a fully responsive, custom-designed site handed over to you as a live Wix site you can edit yourself after handover. Most clients pair this with The Brand Identity for the full package.

- SERVICES & PACKAGES

Choose the path to your dream brand.

Choose a signature package or let’s create a bespoke plan that suits you perfectly. Not sure what your looking for, give me a call.

Enquire

View My Work

All packages also work for rebrands. Payment split 50% deposit / 50% on completion.

- THE PACKAGES

Pick your starting point

Every package I offer is built around your specific stage of growth. But I know that sometimes, a "box" doesn't fit every vision. If your goals are a bit different, we’ll work together to build a tailored proposal specifically for your needs. Whether it's a signature package or something completely bespoke, the goal is to find the exact mix of strategy and design that suits you best.

PACKAGE 01

The Brand Starter

A professional, logo-led visual starter package for businesses that need to look polished and credible without investing in a full strategic branding project.

£795

Best for: Start-ups and small businesses who need a professional, polished visual identity without the depth of a full strategy-led branding project.

Mini discovery questionnaire

Visual direction / inspiration board

2 initial logo concepts

Logo suite: Primary, secondary, submark & favicon versions

Colour palette: Curated palette with HEX, RGB & CMYK codes

Typography system: Font pairing guide with hierarchy rules

A4 brand guideline sheet: A concise one-page usage guide, Pdf

Full file pack: All formats, all colourways, print & digital

Timeline: 1 -2 weeks

Enquire about this package

If you’d like the full breakdown of exactly what’s included, timelines, file types and optional upgrades, get in touch and I’ll send over the full package presentation.

PACKAGE 02

The Brand Identity

A strategic visual identity package for businesses ready to look established, cohesive, premium, and professional across every touchpoint.

£2,850

Best for: Businesses ready to move beyond “just a logo” and invest in a polished, cohesive, strategy-backed identity that helps them look more established and attract the right people.

EVERYTHING IN BRAND STARTER +

In-depth discovery questionnaire + brand review, Discovery call + strategic direction

Audience Profile: Key customer segments with pain-point mapping

Competitor Snapshot: Where you sit in your market & your point of difference

Illustration & Icon Library: A bespoke set of brand-aligned illustrations or icons

Brand Pattern & Texture: Custom visual elements for backgrounds & materials

Comprehensive Brand Guidelines Manual Multi-page PDF: Full usage rules, do's & don'ts

Premium Brand Mockup Suite High-Res JPG/PNG: Real-world visualisations across 8–10 touchpoints

Timeline: 3 -4 weeks

Enquire about this package

For a full breakdown of deliverables, process, revision structure and optional add-ons, enquire and I’ll send you the full Brand Identity presentation.

PACKAGE 03

The Brand House

Unify your brand across digital, print and physical spaces. A consistent brand builds trust at every touchpoint.

£5,250 +

Best for: Businesses ready for a full strategic brand transformation, ideal if you want deeper clarity, stronger positioning, premium visuals, and a brand that feels consistent at every touchpoint.

EVERYTHING IN BRAND STARTER & BRAND IDENTITY +

Full Brand Strategy & Messaging Deck Interactive PDF: Your complete brand blueprint

Comprehensive Audience Psychographic Profiles: Deep-dive into customer mindset, motivations & pain points

Consumer Buyer Journey Maps PDF: Every emotional & logical touchpoint from discovery to purchase

Competitor & Trend Deep-Dive: Exhaustive market landscape analysis to find your "white space"

Positioning & Messaging Framework: The roadmap for how you stand out & what you say to customers

Photography & Social Art Direction Guide: Lighting, composition, layout rules for imagery

Expanded Branded Mockup Suite High-Res JPG/PNG: 15+ physical & digital touchpoint visualisations

Timeline: 5 - 8 weeks (scope dependant)

Get a personalised quote

If you want complete transparency on the strategy process, presentation structure, deliverables, timelines and add-ons, get in touch and I’ll send over the full Brand House presentation.

Build your package
your way

Add-ons can be included with any package. The most popular combination is The Brand Identity or Brand House + Wix Website. Priced separately, all quoted per project.

🌐 Wix Website Design

A custom-designed Wix website, up to 6 pages, fully responsive, and built to convert visitors into enquiries. Includes your brand applied consistently across every page.

From £800

Works with all packages

🖨️ Business Cards & Stationery

Print-ready business card design, letterheads, compliment slips, or full stationery suites. Files supplied print-ready for your chosen printer.

From £250

Works with all packages

📦 Packaging Design

Labels, boxes, bags, tissue paper, swing tags, designed to premium standard and supplied print-ready. Ideal for product-based businesses.

From £450

Works with all packages

🪧 Signage & Environmental Design

Physical brand environments, signage, wayfinding, window vinyl, menu boards, and bespoke illustration suites for hospitality and retail spaces.

From £300

Works with all packages

📱 Social Media Content Kit

Editable Canva templates for posts, stories, reels covers and highlight icons. so you can create consistently on-brand content without a designer every time.

From £350

Works with all packages

📄 Marketing Collateral

Flyers, brochures, leaflets, presentation decks, menus, price lists, branded and print-ready. Quoted per piece or as a suite.

From £200

Works with all packages

🔄️ Brand Refresh

Already have a brand but it's not quite right? A refresh modernises and refines what you have without starting from scratch. Works alongside any package for rebrands.

From £600

Works with all packages

🖼️ Extra Branded Mockups

Additional premium mockup visualisations beyond what's included in your package, great for pitch decks, social media launches, or investor presentations.

From £100

Works with all packages

✨Custom / Bespoke Scope

Need something not listed here? Get in touch and we'll build a bespoke quote tailored to exactly what your project needs, no rigid packages, just what works for you.

POA

Anything goes, let's chat

- REBRANDS WELCOME

Already have a brand?
All packages work for rebrands too

If your current brand no longer reflects where your business is, or it's holding you back from charging what you're worth, a rebrand works exactly the same way. Same packages, same process.

Enquire about a rebrand

- BEHIND THE DESIGN

What "Strategy & Research" actually means

Strategy isn't corporate jargon. It's the part of the process that makes sure your brand attracts the right people, not just looks good. Here's exactly what happens and when.

🏠 Purpose, Mission & Vision

A deep dive into why your business exists and where it's going. This aligns your internal culture with your external image so your brand feels authentic, not manufactured.

BRAND IDENTITY BRAND HOUSE

💎 Values & Brand Beliefs

Defining the core principles that drive your decisions and build trust with your community. These become the foundations every design decision is made against.

BRAND IDENTITY BRAND HOUSE

👥 Audience Profiles

Comprehensive psychographic profiles and pain-point mapping for your primary customer segments. We go beyond demographics, into motivations, fears, and buying behaviours.

BRIEF BRAND IDENTITY FULL (BRAND HOUSE)

🗺️ Consumer Buyer Journey Mapping

A detailed breakdown of every emotional and logical touchpoint from first discovery to purchase, so we know exactly where your brand needs to do its job hardest.

ADD ON (BRAND IDENTITY)FULL (BRAND HOUSE)

🔍 Competitor & Trend Deep-Dive

An exhaustive analysis of your market landscape to identify your specific "white space" for differentiation. This is how we make sure you stand apart, not blend in.

SNAPSHOT (BRAND IDENTITY)FULL (BRAND HOUSE)

🎯 Positioning & Messaging Framework

A roadmap for how you stand out and the key pillars of what you say to customers. This ensures your visual brand and your words are always pulling in the same direction.

SNAPSHOT (BRAND IDENTITY)FULL (BRAND HOUSE)

✍️ Tone of Voice Guidelines

A verbal identity guide defining your brand's personality, vocabulary, and writing style. So every email, caption, and headline sounds unmistakably like you.

ADD ON (BRAND IDENTITY)BRAND HOUSE

📸 Photography & Social Art Direction

A complete art direction guide for imagery, including lighting style, composition, mood, and social media layout rules. So every photo you take feels on-brand.

ADD ON (BRAND IDENTITY)BRAND HOUSE

Branded Mockup Suite

High-end "real-world" visualisations of your brand across physical and digital touchpoints, business cards, packaging, signage, social posts, websites and more.

8-10 (BRAND IDENTITY)15+ (BRAND HOUSE)

- FAQ