Danceworx Preston & Garstang
Dance Studio
Rebrand
Brand Identity
Preston & Garstang, Lancashire
2026
2026
A brand refresh for Danceworx, a dance studio with two thriving locations in Preston and Garstang. As the studio prepared to move into an exciting new space, the existing brand needed to grow with it, reflecting the ambition, community and elevation that has always defined what Danceworx is about.
Challenge
Danceworx had built a genuinely loved community and reputation, but the existing branding didn't reflect the level the studio had grown to. With a new studio space on the horizon, there was a real need for a visual identity that felt as elevated, professional and full of life as the classes themselves, something that could work as consistently on a leotard as it could on a studio wall.
Solutions
A full brand concept was developed with a focus on versatility and longevity, a refined logo suite designed to integrate gradually across the studio as it grows, alongside explorations of how the branding could come to life across merchandise and the physical space. Every decision was made with the community in mind, creating something that feels like Danceworx rather than just looking like a dance studio.
